HEADLINES FROM MOSCOW

A team of INNOVATION consultants spoke in the last two days at the 2006 Expo Publishing Expo and Conference in Moscow.

Russian publishers and editors are changing.

A few headlines from our presentations:

-Javier Zarracina, Spain (infographics consultant):

"Newspapers need journalists, not artists."

"Infographists must be just visual journalists."


-Christian Oliver, USA (new media consultant):

"Traditional media must integrate on and off line news and commercial operations."

"Your audience is now a multi-media consumer, and you must reach them by any way available. Our newsrooms are becoming organizations in continuous deadline."


-Javier Errea, Spain (design consultant):

"Readers demand new ways to present the news."

"The graphic-information pannels that we created for EXPRESSO in Portugal shows how you can innovate and improve your story-telling languages."


-Gianluca Bovoli, Italy (editorial marketing consultant):

"Don't promote your newspaper or magazine without improving your editorial product. Many promotions don't work just because they are promoting the wrong product. Change the product first, and then invest on promotions."

"Games are back. See the great success of LIBERO in Italy with the political game LiberoTutti."


-Juan Antonio Giner, USA (INNOVATION director):

"The newspaper industry is booming."

"You kill a newspaper when you don't change, and don't innovate."

"Multimedia newsrooms are a must. The question is not yes or not, but how."

"The Daily Telegraph is right now a good example of how a very traditional newspaper company has to change and innovate."