EUROPEAN NEWSPAPER MARKETING GURUS MEET IN BARCELONA
I am in Barcelona.
Tonight the International Newspaper Marketing Association (INMA) opens it annual European Conference.
During two days, more than 250 newspaper executives will be presented with the latest trends and successful cases around the world.
I will keep you informed about them in the next few days.
But first things, first.
Newspapers in crisis?
Not really.
Today Le Monde confirmed the launching with the Bollore Group (Havas) this November of a new morning free newspaper in Paris.
Last week Cash Daily, another free business paper was launched by Ringier in Switzerland.
Next week in Italy, a network of almost free tabloids clonning El Periodico de Catalunya concept will start the conquer of the Italian market.
In Sweeden, three new free papers.
In London, two new free evenning papers.
In Portugal, Correio da Manha, the leading morning newspaper in Portugal presented last Saturday its new weekend colorful supplements, striking against the new O Sol, a low and middle class class 2 euro weekly tabloid that sold 126.000 copies, while the best newspaper of the country, EXPRESSO, sold two weeks ago 160.000 copies of its first new formula, selling then 200.000 copies last week and announcing another 200.000 copies for this Saturday.
The Portuguesse press is booming.
In Spain, 4 national free papers (20 Minutos, Que!, Metro and ADN) distribute from Monday to Friday more than 4 million copies, while the 115 paid newspapers sell more or less the same 4 million copies that they were selling before the boom of the free papers.
Newspaper crisis?
Well, not in Barcelona, not in Spain, not in Europe!
Tonight the International Newspaper Marketing Association (INMA) opens it annual European Conference.
During two days, more than 250 newspaper executives will be presented with the latest trends and successful cases around the world.
I will keep you informed about them in the next few days.
But first things, first.
Newspapers in crisis?
Not really.
Today Le Monde confirmed the launching with the Bollore Group (Havas) this November of a new morning free newspaper in Paris.
Last week Cash Daily, another free business paper was launched by Ringier in Switzerland.
Next week in Italy, a network of almost free tabloids clonning El Periodico de Catalunya concept will start the conquer of the Italian market.
In Sweeden, three new free papers.
In London, two new free evenning papers.
In Portugal, Correio da Manha, the leading morning newspaper in Portugal presented last Saturday its new weekend colorful supplements, striking against the new O Sol, a low and middle class class 2 euro weekly tabloid that sold 126.000 copies, while the best newspaper of the country, EXPRESSO, sold two weeks ago 160.000 copies of its first new formula, selling then 200.000 copies last week and announcing another 200.000 copies for this Saturday.
The Portuguesse press is booming.
In Spain, 4 national free papers (20 Minutos, Que!, Metro and ADN) distribute from Monday to Friday more than 4 million copies, while the 115 paid newspapers sell more or less the same 4 million copies that they were selling before the boom of the free papers.
Newspaper crisis?
Well, not in Barcelona, not in Spain, not in Europe!
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