CASH DAILY: RINGIER´S NEW FREE PAPER

Working for many business papers in the last few year, we use to call CASH, "The Rolling Stone of the Swiss Bankers"

The reason: a brilliant weekly formula, with great graphics, full color, and a mix of news and features with a touch of humor.

Well, now here it comes CASH DAILY, the first free business paper in Switzerland.

Ringier began distributing its planned free paper last week.

The paper is focused not only at bankers in Zurich but also at the everyday people with sections dedicated to covering consumer demand.

Although it launched with 100,000 copies, the 24-page full color paper plans on a daily distribution of 75,000 in the long term.

The tabloid-formatted daily is complemented by its electronic edition which includes multimedia offerings, outside links and a mobile service.

This is going to work.

You can read an excellent report at swissinfo, and also watch two videos about the new paper.

In the picture below, Michael Ringier at the launching party.