BIG CHANGES IN EL UNIVERSAL, THE LEADING QUALITY PAPER OF CARACAS, VENEZUELA

Yesterday, EL UNIVERSAL (Caracas, Venezuela) with the help of INNOVATION, launched its new graphic and editorial formula.

The 300.000 copies of the new EL UNIVERSAL were sold out in a few hours.

The new editorial concept, designed by Marta Botero, a director of INNOVATION, includes new sections, more local, local, local coverage, in a more compelling and compact paper.

The graphic redesign was done by Guillermo Nagore, an INNOVATION consultant based in New York.

A new classifieds section in tabloid format produced by CRD, partner of INNOVATION, makes this traditional feature of EL UNIVERSAL, even more appealing to the market.

The leading quality newspaper of Venezuela follows a world trend of dramatic innovations and changes that includes the total "re-thinking" of these papers.

EL UNIVERSAL is another example of how "only the leaders change, and change because they are and want to be leaders."