THE ARMANI NEWSPAPER EDITOR'S DAY

Bono was a good editor for The Independent.

The paper sold almost 700.000 copies.

Last week, Armani did the same as editor of the paper.

This was his cover.

I am sure that the sales will be also bigger than normal.

My questions are:

Do we need celebrities to improve the sales of newspapers?

What if we replace current editors not justy one day but a full week?

What if we do the same replacing newspaper designers with the iPod or Nokia designers?

What if we replace our newspaper photo editors with magazine ones?

What if we rotate the editors position and every week the editor is a different reporter?

What if we try with the marketing director?

What if we offer the position to the advertising director?

Perhaps wer will discover better ideas, we will find better leaders, and we will sell more papers.