ADVERTISING INVADES EDITORIAL SPACE

Newspaper designers are screaming against what they consider an "advertising invasion" into the newshole.

Well, as I said before, I don't have any problem with "premium space" for "premium ads", including front pages.

The question is, as always, real creativity.

In newsdesigner you will find a link to a PSD from the Newspaper Association of America (NAA), presenting some of this "new" ad formats.

But you will see a few good ones and a lot of bad ones.

Advertising creativity in print media is, I am sorry, still very, very poor.

Giving more freedom to bad ads will be a serious problem for newspapers that don't care about clean and easy to read design.

Here there are three excellent examples of good, bad and really bad ones:

1. The classifieds page is fine with me.

2. The Hiundai ad looks great but the double spread is a disaster. Wrong option again.

3. The Nashville Symphony ad makes the reading of he California piece very painful and the ad format does not make sense to me at all.