RESPONSE TO THE ECONOMIST REPORT ABOUT NEWSPAPERS

Listen this discussion on the TODAY show of BBC Radio 4.

Are newspapers an endangered species?

The opinions of Tamzin Booth, media editor of The Economist, The Guardian editor Alan Rusbridger and editor of the Independent Simon Kelner.

In summary, according Roy Greesland:

"Rusbridger agreed that not all newspapers would survive because "there is a disaggregation of advertising from editorial... a fragmentation of audience... competition from free sheets."

He did, however, have faith that revenue could be earned online.

Kelner does not accept that papers will die, but to survive they must innovate.

As for income, he believes cover prices must increase to compensate for the falling take from advertising."