MASSAGE PARLOR ADS?
Deborah Howell, The Washington Post´s ombudsman reviews the advertising policy of the paper and concludes:
"Many newspapers of comparable quality do not take massage parlor ads -- the New York Times, the Los Angeles Times, the Chicago Tribune, the Boston Globe. The Post should join them."
In many European and Latin American newspapers this kind of ads are more explicit and abundant than in the USA.
They are not a small part of the ad revenue, but I am not sure that the great majority of the loyal readers like them.
This review is an excellent analysis of the problem, and knowing that it is very easy to say "kill them" when you do not lose any money, my feeling is that at the end of the day if you don´t respect the readers, you will pay the bill later.
Your credibility and moral authority will not survive this kind of "exceptions"
Surveys done in the past show a very strong rejection for this kind of ads.
Yes, we are no at a time to reject revenues, but either to offend your audience.
Said that, I am with Deborah Howell.
"Many newspapers of comparable quality do not take massage parlor ads -- the New York Times, the Los Angeles Times, the Chicago Tribune, the Boston Globe. The Post should join them."
In many European and Latin American newspapers this kind of ads are more explicit and abundant than in the USA.
They are not a small part of the ad revenue, but I am not sure that the great majority of the loyal readers like them.
This review is an excellent analysis of the problem, and knowing that it is very easy to say "kill them" when you do not lose any money, my feeling is that at the end of the day if you don´t respect the readers, you will pay the bill later.
Your credibility and moral authority will not survive this kind of "exceptions"
Surveys done in the past show a very strong rejection for this kind of ads.
Yes, we are no at a time to reject revenues, but either to offend your audience.
Said that, I am with Deborah Howell.
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