IS THIS ADVERTISING CREATIVITY?
Newspapers and magazines need ads.But I am not sure that we must follow this road.
"No time to stop? Drive-thru", is an ad for McDonald´s printed by the Toronto Globe and Mail, not a bad newspaper.
In adsoftheworld.com they say:
"The idea here was to keep McDonald's front and centre, in a multi-tasking world.
The articles are real.
Just colour was added.
By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated."
My points:
1. Good ad provocation for McDonald fries.
2. Bad choice: the A+ opinion page readers of the Globe and Mail are not the best target for fast food.
3. Do this in a standard USA bad color printing newspaper and readers will go nuts.
My final take:
Hire the creativity guy, fire the media planning one!
3 Comments:
Just a point of clarification, this ad did not run in the Globe and Mail. It was apparently a mockup.
interesting...especially because it won a Silver Lion at Cannes this year.
http://www.canneslions.com/winners_site/press/win_3_3.htm
Did Mark Friesen just out a scam ad? Or is he just misinformed?
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