I TOLD YOU: TV ADS ARE IN TROUBLE

Google Chairmamn and CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are “a waste of your time.”

Schmidt is, like all of us, frustrated that “When you watch the television you see ads that are clearly not targeted for you.”

Schmidt targeting the $74 billion TV ad market at the Search Engine Strategies Conference earlier this month and described it as a big opportunity to provide greater value to advertisers.

Schmidt said that Google should be “using our advertising system, our targetability, for every form of advertising.”