Send As SMS

Monday, August 07, 2006

FORBES AND BONO: GOOD BUSINESS

Forbes is a very interesting magazine.

So interesting that a group of investors, including Bono, have bought 40% of the company.

Bono was attracted to the magazine because it "has a point of view."

Fortune has lost his journalistic soul.

BusinessWeek is better than ever, with great cover-stories, covering new topics like innovation and design.

But Forbes has been and it is the most controversial business magazine.

They believe on internet and they have invested a lot of money in what it was (not anymore) "new" media.

Bono and his partners made a good deal.

Forbes is a great brand and a great magazine.

Good journalism is always good business.

0 Comments:

Post a Comment

<< Home