THE EXPRESSO PROMOTION WAY

I got today a collection of the most recent promotions from Expresso.

What Monica Balsemao, Marketing Director of Expresso, and her team are doing is an example of you can produce high quality products that fit with the character and personality of the leading paper in Portugal.

She sent me three recent sets with Dom Quixote de la Mancha, Os Luisiadas and Peregrinacao.

These are collectors pieces.

American newspapers need to explore this promotion way.