TWO ECXCELLENT FRENCH MEDIA BLOGS
French newspapers are in a big trouble, but it is very refreshing to read these two excellent French media blogs:
http://benoit-raphael.blogspot.com
http://ecosphere.wordpress.com
The two bloggers have also very interesting jobs:
Benoît Raphaël is the INNOVATIONS Director at the Dauphiné Libéré Group.
Emmanuel Parody is the Director of Developement and Innovation at Les Echos (Pearson Group).
http://benoit-raphael.blogspot.com
http://ecosphere.wordpress.com
The two bloggers have also very interesting jobs:
Benoît Raphaël is the INNOVATIONS Director at the Dauphiné Libéré Group.
Emmanuel Parody is the Director of Developement and Innovation at Les Echos (Pearson Group).
1 Comments:
Thanks Juan, and sorry to publish in french
Yes french newspapers are in trouble and like others around the world they are facing their biggest challenge ...
In the same time newspapers wesites are very successfull with large audience. Time to learn how to monetize and switch to real "multi-media" strategy (and not considering print and web as a face to face struggle).
The good news: french internet audience massively switched to high-speed Adsl access (thanks to the low cost) and is now ready to take advantage of multimedia content. Time for marketers to define the real value of that audience and push ad rates at higher level. Time for journalists to feed the beast and share their values in a 3D environment :-)
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