THE READERS OF ONLINE NEWS

The online offensive of US newspapers to attract younger audiences may not be working after all – the average visitor to newspaper websites, in fact, has grown progressively older in the last five years.

The median age of total visitors to newspaper websites, a Belden Associates survey has found, in 2005 was around 42 years.

Keep in mind this number when your web designers want to play the wild card.

We are in the news business not in the show business.