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Friday, July 14, 2006

ONE NEWSPAPER, SAME VERSIONS

It's really amazing how the newspapers in Turkey look alike.

Look today's covers of three of them.

Same style

Same colors.

Same logos.

Same design.

Same photos.

Same content.

Same promotions.

Same websites.

Same formats...

This market must be a newspaper heaven for marketing and innovation.

Somebody has to be different.

Clonic newspapers never will become leaders.

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