NEW MAGAZINES: BLUEPRINT

I just read the first issue of Blueprint: Design Your Life is a new bimonthly women's interest magazine published by Martha Stewart Living Omnimedia.

They intend to release 2 test issues with an initial base circulation of 250,000 and plans to begin regular bimonthly publication in 2007.

The magazine is being targeted at women age 25-40, and will compete with magazines such as Real Simple (whose former editor Tom Prince will be heading the new magazine) and Domino for readers.

It is a move to become more competitive in the younger demographic, and diversify its interests outside the core Martha Stewart brand.

Good design and excellent "quick-read-formats".

Newspapers must learn from magazines.

They spot new reader trends before than anybody else.