THE NEW BBC AS AN INFORMATION ENGINE

These are graphics from the The Guardian about the old and the new BBC.

See Jeff Jarvis comments about the new changes announced by BBC Director General Mark Thompson.

It is a big reorganization for a “360-degree, multiplatform content creation" or what INNOVATION will call an "information engine".

Since the late 90´s we have defined the INNOVATION vision saying:

"From media companies, to information engines."

Why?

Because the old model of multi-media holdings is dead.

What we need is real digital integration.

Not media-portfolio companies, working with a silo-mentality.

With a media-silo-model.

Recently we were presenting this kind of model to one of our European clients that is going to become a 1 billion euros multi-media company.

The message was the same:

Become a digital "information egine"

Be media-platform agnostic.
rememberer that you are content, content, content.

Do not forget that you soul must be always journalism, journalism, journalism.