LISTEN: THE BBC BOSS SPEAKS OUT

Strong words from Mark Thompson:

"My vision for the future of the BBC has three parts: a bold new programme and content strategy based above all around the idea of excellence; a transformation of the BBC into a state-of-the art digital broadcaster; and an irreversible shift in the culture of the BBC towards simplicity, opportunity and creativity."

"This is not a time for introspection and endless debate. It's a moment for action."

Mr Thompson said his aim was to make the BBC the "most creative organisation in the world", but added a warning to staff who were not willing to accept the changes.

"Now [if] this doesn't sound like your kind of place, then it's time for you to decide if the BBC is right for you," he said.

We need media-leaders speaking like him.