GREAT HEADLINE, GREAT COVER

I just landed in Europe, after a transatlantic flight from New York and I devoted more than three hours to read and enjoy the last issue of The Economist.

What a great cover, what a great headline!

Here we have again a "viewspaper".

I asked Juan Senor, INNOVATION's UK Director, about the dramatic front page revolution in the British press, and these were his observations about what is working here:

1. Shout the news.

2. Punchy front pages lead with one story.

3. Opinionated copy views about news.

4. Picture led layouts.

5. Headlines with attitude.

6. Take no prisoners writing.