DON´T MISS THE EUROPEAN INMA CONFERENCE IN BARCELONA

You will agree with me that he International Newspaper Marketing Association (INMA) is one of the most active and attractive trade associations in our business.

I am a member and what is more interesting about INMA is that has a very strong base in Europe.

Inge Van Gaal is the charming European soul of INMA.

This year´s European Conference will be in Barcelona (20-22 September 2006) and the program looks very appealing to me www.inma.org/2006-barcelona.cfm

Talking recently in Moscow during the WAN Congress with Earl Wilkinson, INMA executive director, he observed, and I think that he was right, that their activities are becoming more and more attended by the top news and business management of newspapers.

Go to any of their seminars, conferences and congresses and you will be surroundedd by a very international mix of publishers, editors and managers, all of them interested about marketing.

More and more, newspaper marketing is becoming one of the key strategic directions for our industry.

Newspaper Marketing todays means almost everything: from product development to price strategies, graphic design, new media platforms or promotions.

Its magazine IDEAS is also a great publication.

My advice: become an INMA member, get IDEAS and don´t miss Barcelona!