ADVERTISING AND NEWSPAPERS
Regarding new ad regulations, Patience Wheatcroft, editor of The Sunday Telegraphs, says:
"When advertisers are attacked, we are all attacked. We are all in this together,"
Ms Wheatcroft is right.
We are in the same boat.
Why, then, some multinational advertising agencies and big media buyers sponsor or make surveys that present always a very dark future for advertising in newspapers?
It seems to me that they are using these studies as a bargaining tool with their newspaper "clients"
It could be a very interesting analysis to compare these projections with the final results.
I have the feeling that we are doing better than what they are telling us, all the time.
"When advertisers are attacked, we are all attacked. We are all in this together,"
Ms Wheatcroft is right.
We are in the same boat.
Why, then, some multinational advertising agencies and big media buyers sponsor or make surveys that present always a very dark future for advertising in newspapers?
It seems to me that they are using these studies as a bargaining tool with their newspaper "clients"
It could be a very interesting analysis to compare these projections with the final results.
I have the feeling that we are doing better than what they are telling us, all the time.
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